Online Marketing & Reporting
Online marketing refers to the various marketing activities that ensure that potential customers can find your online store on the web. arvato digital services maximizes the traffic on e-commerce sites by supporting its customers with the full range of online marketing tools. Clients can choose their own mix from banner advertising activities, e-mail marketing, affiliate marketing, and search engine optimization.
An effective reporting system ensures the monitoring of the success of each component of diversified campaigns. Measurement is possible regarding products or customers (isolated or as groups) and relations of other performance indicators like visits-sales-ratio or turnover development.
Search Engine Optimization (SEO)
A key element of any online marketing strategy is Search Engine Optimization. As part of the frontend development, arvato optimizes your website with predefined keywords to improve the ranking on search engines. arvato´s SEO services include:
- Analysis of current search engine ranking with certain keywords in relation to competitors and determination of target keyword phrase list for optimum visitor increase
- Optimization of the website code according to the results of the analysis
- Definition and implementation of a link strategy in order to increase inbound links
- Monitoring and reporting of website statistics, visitor throughput and search engine rankings
Affiliate Marketing
Affiliate marketing is a successful method of promoting online stores on affiliate websites which are rewarded for every visitor, customer, or sale directed to the online store by their site. There are different compensation models whereas performance-based models such as revenue share models are more and more preferred.
Another advantage of affiliate marketing is the opportunity to target specific consumers by working with networks and affiliates that already focus on a predefined potential target group. By joining an existing network, merchants can easily access and measure how much value an affiliate adds to their business using different tracking tools.
arvato supports the selection of potential affiliate networks and realizes the interfaces for product data export and result monitoring and reporting.
E-mail Marketing
Permission e-mail marketing or opt-in e-mail marketing is a great way to find prospects and customers as well as to develop relationships with existing customers. arvato provides and implements tools for successful e-mail marketing and can support the integration of e-mail marketing campaigns into the overall marketing strategy by providing offline marketing fulfillment solutions. E-mail marketing can be a powerful online marketing tool, driving online sales, building brand awareness, influencing offline sales, and keeping customers informed.
Online Advertising
Today´s online advertising technologies go far beyond the traditional banner advertising. arvato helps to develop and implement online advertising strategies to ensure the right audience is attracted to your site.
Reporting
Online marketing, reporting, and web analytics are mandatory to get input for a succcessful fine-tuning of the online marketing strategy. arvato provides efficient reporting tools and systems enabling its clients to control the success of their ec-ommerce activities and programs.
